Hi Fellas,
Check out this superb ebook on Retail consumer behaviour for MBA and Management students. There are few lecture notes with me that i will share later.The modules covered in this PDF are as follows:
Retail consumer behaviour
The Study of Consumer Behaviour
Introduction, Marketing and Consumer Orientation, Diversity in Market Place, Factors Influencing Buyer Behaviour, Buyer Behaviour, Organizational Buying Vs Consumer Buying
Market Segmentation
Market & Its Types, Market Segmentation, Consumer Research Process, Eight Step Research Process, Conducting Research Study
Consumer as an Individual
Consumer needs, Types and Systems of need, Hulls Drives reduction Theory, Maslow's Hierarchy of Needs, Mc Clelland's Three Needs Theory, Consumer Motivation Concept, Means- End Chain Model
Consumer Attitudes and Personality
Attitudes: Introduction, Models of Attitude, Attitude Formation and Change, Personality: Introduction, Theories of personality, Personality and Understanding Consumer Diversity, Components of Communication, Designing Persuasive Communications
Consumer Behaviour in Social Settings
Group Dynamics and Consumer Reference Groups: Reference Groups, Application of reference groups , The family: Concept, Functions of the family, Family Decision Making, The family Life Cycle, Social Class and Consumer Behaviour, lifestyle profiles of the social classes, social class Mobility
Influence of Culture on Consumer Behaviour
Characteristics of culture, Measurement of Culture, Subcultures and Consumer Behaviour, Definition of Sub- Culture, Types of Sub- Cultures (religious, national, geographic, racial, age) , Sub- Culture Interactions, Cross- Cultural Consumer Analysis, Alternative Multinational strategies, cross cultural psychographic segmentation, and marketing mistakes
Opinion Leadership Process
Introduction to Opinion Leadership, Measurement of Opinion Leadership, Profile of Opinion leader, the interpersonal flow of communication, opinion leadership and the firm's promotional strategy Diffusion Of Innovations: Diffusion Process, Adoption Process, and the profile of the consumer innovator
Check out this superb ebook on Retail consumer behaviour for MBA and Management students. There are few lecture notes with me that i will share later.The modules covered in this PDF are as follows:
Retail consumer behaviour
The Study of Consumer Behaviour
Introduction, Marketing and Consumer Orientation, Diversity in Market Place, Factors Influencing Buyer Behaviour, Buyer Behaviour, Organizational Buying Vs Consumer Buying
Market Segmentation
Market & Its Types, Market Segmentation, Consumer Research Process, Eight Step Research Process, Conducting Research Study
Consumer as an Individual
Consumer needs, Types and Systems of need, Hulls Drives reduction Theory, Maslow's Hierarchy of Needs, Mc Clelland's Three Needs Theory, Consumer Motivation Concept, Means- End Chain Model
Consumer Attitudes and Personality
Attitudes: Introduction, Models of Attitude, Attitude Formation and Change, Personality: Introduction, Theories of personality, Personality and Understanding Consumer Diversity, Components of Communication, Designing Persuasive Communications
Consumer Behaviour in Social Settings
Group Dynamics and Consumer Reference Groups: Reference Groups, Application of reference groups , The family: Concept, Functions of the family, Family Decision Making, The family Life Cycle, Social Class and Consumer Behaviour, lifestyle profiles of the social classes, social class Mobility
Influence of Culture on Consumer Behaviour
Characteristics of culture, Measurement of Culture, Subcultures and Consumer Behaviour, Definition of Sub- Culture, Types of Sub- Cultures (religious, national, geographic, racial, age) , Sub- Culture Interactions, Cross- Cultural Consumer Analysis, Alternative Multinational strategies, cross cultural psychographic segmentation, and marketing mistakes
Opinion Leadership Process
Introduction to Opinion Leadership, Measurement of Opinion Leadership, Profile of Opinion leader, the interpersonal flow of communication, opinion leadership and the firm's promotional strategy Diffusion Of Innovations: Diffusion Process, Adoption Process, and the profile of the consumer innovator
