Hi B.Com. Students, I am sharing B.Com. Second Year subject - Principles of Marketing (POM) notes, book for Hindi medium students. Principles of Marketing (POM) is mostly taught as part of the B.Com. 2nd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams.
The major topics covered in these Hindi Medium B.Com. Second Year lecture notes and Book of Principles of Marketing (POM) are:
The major topics covered in these Hindi Medium B.Com. Second Year lecture notes and Book of Principles of Marketing (POM) are:
- Introduction: Nature and scope of marketing; Importance of marketing as a business function, and in the economy; Marketing concepts-traditional and modern: Selling vs. marketing, marketing mix; Marketing environment.
- Consumer Behaviour and Market Segmentation: Nature, scope, and significance of consumer behaviour
- Market segmentation – concept and importance; Bases for market segmentation.
- Product: Concept of product, consumer, and industrial goods; Product planning and development; Packaging role and functions; Brand name and trade market; after-sales service; Product life cycle concept.
- Price: Importance of price in the marketing mix; Factors affecting price of a product/service; Discounts and rebates.
- Distribution Channels and Physical Distribution: Distribution channels-concept and role; Types of distribution channels; Factors affecting choice of a distribution channel; Retailer and wholesaler; Physical distribution of goods; transportation; Warehousing; Inventory control; Order processing.
- Promotion: Methods of promotion; Optimum Promotion Mix; Advertising Media-, Their relative merits and limitations, characteristics of an effective advertisement, Personal Selling, Publicity: Sales promotion and public relations.
