Marketing Management (MM) Lecture Notes, eBook - MBA First Year Sem 2

[shruthi.ur]

Hey Folks,

I welcome you to my MBA thread on Studynama Community. On this thread, I have shared the PDF lecture notes for the subject – Marketing Management .

These notes and eBook on Marketing Management have been prepared by experienced Commerce faculty and toppers and will provide you with easy to study material. There are 285 no. of pages in this PDF lecture notes and the PDF file can be easily downloaded below.

List of key topics in Marketing Management Notes eBook:

• UNIT-I

Introduction to Marketing and Marketing Management, Marketing Concepts - Strategic, Management and Marketing Process - Marketing environment. - Consumer Markets and buying behaviour - Market segmentation and targeting and positioning marketing mix.

• UNIT-II

Product decisions - concept of a product - Product mix decisions - Brand decision - New product development strategies - Product life cycle strategies

• UNIT-III

Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing method product line pricing and new product pricing.

• UNIT-IV

Channel decision - Nature of Marketing channels - Types of Channel flows - Channel functions - Channel co-operation, conflict and competition - Direct Marketing ¬Telemarketing - Internet shopping.

• UNIT - V

Promotion Decision - Promotion mix - Advertising Decision, advertising objective advertising campaign - advertisement effectiveness sales promotion & publicity - Sales force decision.

You can download the PDF lecture notes eBook for the subject - Marketing Management below. I hope you like them and get help in your studies. Moreover, please feel free to ask any query below or LIKE this post to motivate me to share more study materials with all students!

Cheers!!