Unit-1 An overview of Strategic Management
Concept, evolution of strategic management as a discipline, characteristics of strategic
management, defining strategy the objectives of strategic management, strategic
decision making, School of thought on strategy formation, strategy formulation,
stakeholders in business, vision, mission and purpose, goals and objectives of business
organization
Unit-2 Environmental Appraisal
Concept, environment appraisal, importance of environmental appraisal, Strategic
analysis and choice, environmental threat and opportunity profile (ETOP),
organizational capability profile, strategic advantage profile, corporate portfolio
analysis, SWOT analysis, Porter's Five Forces Model of Competition, Mc Kinsey's 7s
framework, GE Nine Cell Model, distinctive competitiveness, selection of matrix
Unit-3 Corporate level strategies
Grand strategies, stability strategies, expansion strategies, retrenchment strategies,
combination strategies, restructuring of business, issues related with all these strategies
Unit-4 Strategic implementation
Issues in implementation, project implementation, procedural implementation,
resource allocation, budgets, organization structure, matching structure and strategy,
behavioural issues, leadership style, corporate culture, values, power, social
responsibilities, ethics, building a capable organization, functional issues, functional
plans and policies, financial, marketing, operations and personnel plans and policies
Unit-5 Strategy Evaluation
Importance, symptoms of malfunctioning of strategy, organization anarchies,
operations control and strategic control, measurement of performance, analyzing
variances, role of organizational systems in evaluation
Unit-6 Strategic Analysis and Choice
Process of strategic choice, corporate-level strategic analysis, business-level strategic
analyses, subjective factors in strategic choice, contingency strategies, strategic plan
Unit-7 New Business Models
Strategies for Internet Economy, shaping characteristics of E-commerce environment,
Ecommerce business model and strategies, internet strategies for traditional business,
key success factors in E-commerce
Concept, evolution of strategic management as a discipline, characteristics of strategic
management, defining strategy the objectives of strategic management, strategic
decision making, School of thought on strategy formation, strategy formulation,
stakeholders in business, vision, mission and purpose, goals and objectives of business
organization
Unit-2 Environmental Appraisal
Concept, environment appraisal, importance of environmental appraisal, Strategic
analysis and choice, environmental threat and opportunity profile (ETOP),
organizational capability profile, strategic advantage profile, corporate portfolio
analysis, SWOT analysis, Porter's Five Forces Model of Competition, Mc Kinsey's 7s
framework, GE Nine Cell Model, distinctive competitiveness, selection of matrix
Unit-3 Corporate level strategies
Grand strategies, stability strategies, expansion strategies, retrenchment strategies,
combination strategies, restructuring of business, issues related with all these strategies
Unit-4 Strategic implementation
Issues in implementation, project implementation, procedural implementation,
resource allocation, budgets, organization structure, matching structure and strategy,
behavioural issues, leadership style, corporate culture, values, power, social
responsibilities, ethics, building a capable organization, functional issues, functional
plans and policies, financial, marketing, operations and personnel plans and policies
Unit-5 Strategy Evaluation
Importance, symptoms of malfunctioning of strategy, organization anarchies,
operations control and strategic control, measurement of performance, analyzing
variances, role of organizational systems in evaluation
Unit-6 Strategic Analysis and Choice
Process of strategic choice, corporate-level strategic analysis, business-level strategic
analyses, subjective factors in strategic choice, contingency strategies, strategic plan
Unit-7 New Business Models
Strategies for Internet Economy, shaping characteristics of E-commerce environment,
Ecommerce business model and strategies, internet strategies for traditional business,
key success factors in E-commerce