Consumer Behavior & Research PDF Notes, eBook for BCom - Free Download

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Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Marketing Group Elective subject - Consumer Behavior & Research. This subject is mostly taught as part of the B.Com. Marketing Elective in final year BCom. These PDF lecture notes will help you in preparing well for your semester exams on Consumer Behavior & Research and save your precious time as you can study from ready made lecture notes.

The major topics covered in these B.Com. Marketing Elective lecture notes and eBook of Consumer Behavior & Research are:

• Consumer Behavior - Introduction
• Consumer Decision Process
• Models of Buying
• Marketing Research and Marketing Information System
• Data Collection: Sampling
• MCQ's for practice
• Case Studies

I hope these lecture notes on Consumer Behavior & Research will help you in your B.Com. Marketing studies. Moreover, please feel free to ask any query below or LIKE this post to motivate me to share more study materials with all students!