Dear Colleagues
I have the lecture notes for the subject Concepts of brand management that i am sharing with all of you in this thread. The attached PDF file will help you in your preparation for Concepts of brand management and help you clearing your semester/trimester exams with ease.
The attached ebook/notes contain the following topics:
Branding Concepts
Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.
Terms associated with Brands
Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.
Management of Brand
Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
Brand Processing
Brand Evolution; Value of Brand; Brand Planning and Brand Potential.
Brand Selection
Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.
I have the lecture notes for the subject Concepts of brand management that i am sharing with all of you in this thread. The attached PDF file will help you in your preparation for Concepts of brand management and help you clearing your semester/trimester exams with ease.
The attached ebook/notes contain the following topics:
Branding Concepts
Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.
Terms associated with Brands
Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.
Management of Brand
Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
Brand Processing
Brand Evolution; Value of Brand; Brand Planning and Brand Potential.
Brand Selection
Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.
