Hi MBA students, I am sharing excellent hand written notes eBook for the MBA subject - Business Research Methods in PDF Format. The attached PDF file will help you quickly revise the syllabus for Business Research Methods subject and help you clearing your MBA semester/trimester exams with ease.
The attached Handwritten Notes eBook on Business Research Methods for MBA quick revision contains the following topics:
The attached Handwritten Notes eBook on Business Research Methods for MBA quick revision contains the following topics:
- Introduction to Business Research Methods (BRM): Meaning and significance of research, Importance of scientific research in business decision making, Types of research and research process, Identification of research problem and formulation of hypothesis, Research Designs.
- Measurement and Data Collection: Primary data, Secondary data, Design of questionnaire, Sampling fundamentals and sample designs, Measurement and Scaling Techniques, Data Processing
- Data Analysis – I: Hypothesis testing, Z-test, t-test,F-test, chi-square test, Analysis of variance., Non-parametric Test – Sign Test, Run test, Krushall – Wallis test
- Data Analysis – II: Factor analysis, Multiple Regressions Analysis, Discriminant Analysis (Concept)
- Report writing and presentation: Research Report, Types and significance, Structure of research report, Presentation of report
- Practical Aspect: Draw frequencies, bar charts, histogram, Creating and editing graphs and charts, Bi-variate correlation, The t-test procedure, Non-parametric Tests : Chi-square Test, One way ANOVA Procedure, Simple Regression, Multiple Regression, Reliability Analysis, Factor Analysis.