Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Third Year subject - Sales Promotion & Public Relations (PR). Sales Promotion & Public Relations (PR) is mostly taught as part of the B.Com. 3rd Year course and these PDF lecture notes will help prepare well for your BCom semester exams.
The major topics covered in these B.Com. Third Year lecture notes and eBook of Sales Promotion & Public Relations (PR) are:
The major topics covered in these B.Com. Third Year lecture notes and eBook of Sales Promotion & Public Relations (PR) are:
- UNIT – I Nature and importance of sales promotion, its role in marketing, forms of sales promotion, trade oriented sales promotion and sales force oriented sales promotions
- UNIT – II Major tools of sales promotion, samples, point of purchase displays, demonstration, Exhibitions, Fashion shows Sales contests, Games of change and skill, Lotteries, Gift offers, premium and free goods, price packs, Rebate, Patronage rewards.
- UNIT – III Conventions, Conference and trade shows, specialties and novelties, developing and sales promotion programmers, pretesting implementation, evaluating the results and making necessary modifications.
- UNIT – IV Public Relations: Meanings, features, growing importance role in marketing, similarity between. Publicity and PR. Major tools of PR; News Speeches, special events, handouts and leaflets, audiovisual, public service activities, miscellaneous tools.
- UNIT – V Ethical and local aspects of sales promotion and public relations.
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