Hi B.Com. Students, I am sharing brief and concise lecture notes on the B.Com. Third Year subject - International Marketing. International Marketing is mostly taught as part of the B.Com. 3rd Year course and these PDF lecture notes will help prepare well for your BCom semester exams.
The major topics covered in these B.Com. Third Year lecture notes and eBook of International Marketing are:
The major topics covered in these B.Com. Third Year lecture notes and eBook of International Marketing are:
- UNIT – I International Marketing – Definitions, Nature and scope of international Market, Domestic Marketing V/s International Marketing. Decisions relating Entry in the Foreign Market.
- UNIT – II Product Planning for international Market. Product Designing, Advertising, Branding and Packaging
- UNIT – III International Pricing – Factors Influencing International Price, Pricing process and Methods, International Price Quotation and Payments Conditions.
- UNIT – IV International Distribution Channels and Logistics decisions, Selection and appointment of Foreign Agent.
- UNIT – V Indian Import – Export Policy and Practices. Steps of commencement of an Export Business, Exporting Pricing and Export finance.
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