Hi B.Com. Students, I am sharing B.Com. Third Year subject - Advertising & Sales Management notes, book for Hindi medium students. Advertising & Sales Management is mostly taught as part of the B.Com. 3rd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams.
The major topics covered in these Hindi Medium B.Com. Third Year lecture notes and Book of Advertising & Sales Management are:
The major topics covered in these Hindi Medium B.Com. Third Year lecture notes and Book of Advertising & Sales Management are:
- Communication Process : Basic communication process, role and source; Encoding and decoding of message, media, audience, feedback, and noise.
- Advertising and Communication Mix : Different advertising functions; Types of advertising, Economic social aspects of advertising; Advertising process-an overview setting advertising objectives and budget.
- Creative Aspects of Advertising: Advertising appeals, copy writing headlines, illustration, message, copy types;
- Advertising Media : Different types of media; Media planning and scheduling.
- Impact of Advertising : Advertising agency roles, relationship with clients, advertising department; Measuring advertising effectiveness; Legal and ethical aspects of advertising.
- Sales Management : Sales Management, Personal Selling and Salesmanship, Organising the sales efforts;
- Sales force management: Recruitment, Selection, Training Motivation, Compensating and Controlling sales personnel, Sales Budget, Sales quotas and Sales Territories.
