Hi Guys, I am sharing with you this excellent summarized eBook on International marketing management in PDF format as per the MBA course syllabus. These notes have been prepared to help you quickly revise during the semester exams.
List of key topics covered in MBA International marketing management Summary eBook, lecture notes:
List of key topics covered in MBA International marketing management Summary eBook, lecture notes:
- Introduction to International Marketing - Strategic concept of Marketing, Market needs and wants, guiding principles of the Marketing Company.
- Global Marketing Environment - Introduction, Economic Environment-The World economy, International Trade Theory, Legal Environment, Social and cultural Environment.
- Targeting Global Opportunities - Global market Segmentation, Targeting and global product Positioning,
- Global Marketing Strategy - Entry and Expansion Strategies- Marketing and sourcing, Planning process and entry strategies, Cooperative strategies and global strategic partnerships, Competitive analysis and strategy, Strategic Positioning and Intent,
- Global Marketing Programs - Product decisions, International product strategies, Moving toward world product.Branding and packaging decisions, marketing industrial products, International marketing of services, Basic pricing concepts. Advertising Global promotion, Channels of Distribution, Physical distribution and documentation.
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